Higher education executive Dr. Pam Northrup possesses more than 25 years of experience in research, immersive education, and online learning platforms. When not consulting with universities and major companies, Dr. Pam Northrup enjoys agritourism activities centered around gardening.
Agritourism is a nature-focused subset of tourism that incorporates experiences, activities, and tours centered around the food and farming industries. These tours can have recreational or educational purposes. Examples of agritourism include visiting a ranch or dairy farm, touring a cheese factory, or learning urban gardening techniques at a nursery.
For example, wine enthusiasts may travel to a winery to learn about a certain type of grape or fermentation process, and schools may organize tours of fruit orchards to supplement their earth science curricula. Agritourism is a sustainable way for small farmers to increase and diversify their revenue streams. It also diverts tourists to rural areas that might otherwise have difficulty attracting visitors. Agritourism also appeals to tourists who prefer to support smaller tour operators and local businesses.
Dr. Pam Northrup - Designing New Online and Adult Learning Strategies.